See how Mike Kirner thinks and sells his brand in this exclusive and shocking Piers Morgan Uncensored interview. Kirner dispels the myth that you must be a Millennial or Zoomer to conceive and create top notch creative.
+ Mike Kirner: Versatile PR & Communications Director
Mike is the quintessential jack of many trades within the marketing & public relations spectrum. He's not simply a delegator of communications tasks, he's extremely hands-on and tactical. Think of him as a one-man advertising, public relations, social media & branding agency.
Mike was the first to reimagine a bland, Microsoft Word all text resume and pioneer the use of the online google resume with video clips featured here. He has built and executed world-class communications strategies that inform and inspire customers and stakeholders. His career includes a long history of building press relationships and pitching stories, as well as coaching and grooming spokespeople and thought leaders.
Here's a few fun and recent content portals and "micro blogs" Mike created for his alma mater, the University of Florida Pikes:
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His brand-building expertise has been developed over many years in a myriad of industries. These include lean and mean tech brands, major shopping centers, financial services and global real estate brands. During his career, Mike has worked closely with brokers, thought leaders, CEO's and top researchers to promote stories and trends for capital markets, technology, life sciences, foreign investments and economics.
Regional Press Coverage Mike's background includes writing corporate press releases, print and online ads, website copy, research reports, tv spots and scripts for special events. He's an advocate of creating out-of-the-box and non-ordinary concepts, if appropriate for the brand. He is very much hands on with Wordpress, Photoshop, InDesign, MS Word, Excel, Campaign Breeze, Google Blogger and others.
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Northern California & South Florida
Public Relations & Communications Director | Freelance
Current clients include:
Pi Kappa Alpha Fraternity | University of Florida
FOUNDRY | a CRM tool for the CRE industry
Direct Technology Innovations | Business Solutions
Mannheim Auto Auctions | World's Largest Car Auction Provider
Public Relations & Communications Director / Northwest Region
Marketing, Social Media, PR,
storytelling and adjective-filled sentences are in Mike Kirner's blood. At Newmark, he oversaw all Communications, Public Relations, Press Relations, Social
Media & Content Development for the Northwestern Region. Territory
includes San Francisco, Silicon Valley, Marin County, Sonoma County, San
Mateo, Palo Alto, Peninsula, Oakland, Walnut Creek, Pleasanton, East
Bay, North Bay, Sacramento, Marin County, Portland, Oregon, Seattle
& Bellevue, Washington. Mike's daily mission was to ensure that Newmark NorCal and its brokers are in the news every single day of the year. He promoted the Newmark brand, its broker teams, thought leaders, research and creates buzz for one of the world's top CRE brands. Was he effective? Ask his former boss, + Mark Bollozos.
Examples of hands on online creative efforts & social memes + click here.
+ Aug 2014 to 2018
Cushman & Wakefield
Northern California HQ - San Francisco, CA
Senior Marketing & Social Manager for one of the world's oldest and most respected real estate brands. As the "Chief Executive Storyteller," managed all content creation, press relations, copywriting, special events, special events, social platforms, online brand building & social outreach. Cushman did not have a social presence before August of 2014; it did not exist.
Senior Marketing & Social Manager for one of the world's oldest and most respected real estate brands. As the "Chief Executive Storyteller," managed all content creation, press relations, copywriting, special events, special events, social platforms, online brand building & social outreach. Cushman did not have a social presence before August of 2014; it did not exist.
Liaised with all major and local news publications including SF Business Journal, Reuters, NY Times, SF Chronicle, Bloomberg, San Jose Mercury News, The Registry, Globe Street, Wall Street Journal, Forbes, Bisnow, Marin IJ and others.
Oversaw San Francisco, Sacramento, Silicon Valley, North Bay and East Bay. Here are the types of + video interviews he's arranged with the press.
To acquire a reference, give + Robert Sammons, nationally renowned research guru a call.
Example of a popular content platform Mike created from scratch + click here. 
Startup Tech Company
Fort Lauderdale, FL, Atlanta, GA &
Vienna, Austria
Global Marketing & Social Media Manager for a revolutionary inventory control system RFID technology startup. Managed all global communications, content creation, design, special events, social media and Google Adwords campaigns. Created the + "Barmaxx Blog" a restaurant/bar/hospitality blog to promote online brand. Managed lead generation and targeted email campaigns. Need a good tech reference? Ping +Christian Einfalt, Austrian born and educated tech innovator and director of technology.
Marketing Director & General Manager for a 55 store, 200,000 square foot, high fashion, tourist shopping center. Stores included Tommy Hilfiger, Coach, Aeropostale, Levi’s, Nike, Gymboree, Levi's, The Gap. Managed entire operations, special events & marketing initiatives for major REIT asset. Managed $800,000 marketing and operations budget. Member of Miami Beach Chamber.
Fort Lauderdale, FL & Atlanta, GA
Marketing & Social Media Manager for a credit card processing and online ordering startup technology company. (Today called Frontstream) Serving Subway, Gray Line and 5,000 other national retailers. Promoted Mobile Ticketing Solutions to Transportation industry. Managed all social media initiatives, special events and Wordpress blogs. Created "The Merchant Maven," a blog which attracted over 2,000 viewers per day. Executed all lead generation and Google Adwords campaigns. Mike still does work for + Ed Slominski, the CEO of DTI.
South Florida and Atlanta Georgia
Major clients included mom and pop retailers and Las Olas Boulevard Merchant’s Association. Coordinated and executed Christmas on Las Olas, a massive, street closure event that attracted approximately 15,000 visitors and involved local schools, non profits, churches and charities. Generated over $80,000 in sponsorship dollars and free publicity.
Santa Rosa, CA
Regional Marketing Director overseeing all events and promotions for two major shopping destinations. Coddingtown Mall (125 stores) Montgomery Village (85 stores). Managed all marketing operations, events, social platforms, community outreach and cross promotions for Sonoma county's oldest and largest shopping centers.
University of Florida: Bachelor of Science in Advertising; Minor: English Literature.
San Francisco Academy of Art: Coursework in Advertising Design, Copywriting and Public Relations.
Frankfurt International School: Oberursel, Germany. Fluent in German, English and Social Media.
Mike's Top Videos: + youtube
Hobbies & Society Life
Average soccer player, hopeless golfer, trail runner and mountain biker. Honorary Member of the Royal Society for People Who Put Things on Top of Other Things. Professional pocket square collector with over 200 in his walk in closet.
Diversity & Inclusion of Ze Lederhosen
As the son of immigrants, Mike is a first-generation German/American, and grew up in the financial center of Europe, near Frankfurt am Main. He speaks English, German and Social Media fluently.
Today he resides near the beach, with his best friend, an utterly insane, pure bred boxer dog named Romulus Claudius Tiberius Agrippa Habakkuk Germanicus. Founder and Captain of the NKF Coed Power Brokers soccer team, a multicultural collection of diverse soccer talent.
+ view here
